MW115 | Placing SEO at the Heart of your Web Build

Your website is at the heart of all your businesses marketing. It is always on, always searchable, and is the first point of reference for contact information, sales, support as well as your product and service content. Because of this, it is critical it works effectively. To maximise its impact, early consideration of all aspect of search engine optimisation into any new design and project build is the key to capitalising on future cost efficiencies, optimising your online performance against your competition, and enhancing your user experience and customer journey. In this digital masterclass, our experts will discuss the key principles of building your website: - Analysing customer personas and search patterns - Understanding how you rank against competitors and how to outperform them on search - Building a website that dominates the front pages of search for your products, services and brand in your marketplace

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