May 31 2022
MW115 | Placing SEO at the Heart of your Web Build
Your website is at the heart of all your businesses marketing. It is always on, always searchable, and is the first point of reference for contact information, sales, support as well as your product and service content. Because of this, it is critical it works effectively.
To maximise its impact, early consideration of all aspect of search engine optimisation into any new design and project build is the key to capitalising on future cost efficiencies, optimising your online performance against your competition, and enhancing your user experience and customer journey.
In this digital masterclass, our experts will discuss the key principles of building your website:
- Analysing customer personas and search patterns
- Understanding how you rank against competitors and how to outperform them on search
- Building a website that dominates the front pages of search for your products, services and brand in your marketplace
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.