June 14 2022
MW116 | Google Marketing Live 2022: Key Updates Every Marketer Needs to Know
Each year, marketers from across the world gather to watch Google Marketing Live to share best practices and learn about the latest Ads and Commerce innovations.
This year Google revealed new ways for advertisers to drive results today and build resilience for tomorrow. Key talking points centred around Ad Formats, Automation, Insights, Privacy & Measurement, Retail and Video.
We are joined by experts from Mediaworks and Google to review the key takeaways and critical points every marketers needs to know about from one of the biggest industry events of the year.
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August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.