June 28 2022
MW118 | Not All Links Are Born Equal: Why Your Link Profile Matters In The Quest For Page One Nirvana
In the competitive world of SEO, practices are forever being refined in the hunt for Google glory. But what exactly should your link profile consist of? Our team of tech and creative specialists are going head to head in the battle for the perfect link.
In this masterclass, we'll discuss why not all links are the same and whether its more important to put solid tech or creative content at the front of your SEO plans. Join our directors from SEO and Digital PR, as they probably come to blows over what link profile looks best.
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March 25 2026
MW204: SEO Without Clicks - Winning in AI-Driven Search
SEO masterclass exploring how AI-driven search and zero-click results are reshaping organic visibility. Learn how to adapt your SEO strategy, maintain brand presence, and increase visibility across AI-generated answers and traditional search.
March 18 2026
MW203: The Creative Edge in AI Driven Performance
Creative-focused masterclass exploring how AI-driven platforms are reshaping paid media performance in 2026. Learn how to structure and optimise creative to improve efficiency, scale campaigns, and drive stronger CPA and ROAS across paid search, paid social, and Performance Max.

