August 09 2022
MW124 | The Google Ads Evolution: How to Drive Creative Intelligence
The power and importance of creative within Google Ads is only set to increase, alongside the use of smart automation that is now at the heart of all thing's performance marketing.
This has been clear and apparent through recent examples such as the now complete roll-out of responsive search ads becoming the core ad type through search, and the imminent full auto-upgrade roll-out of Performance Max.
Join our experts to improve your campaign performance as they discuss the role creative intelligence plays in enabling you to adapt and grow your business, the mandatory auto-generated content in PMax, Ad Rank factors, and creative best practices for ad formats within when Google will use to mix and match your content.
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June 10 2026
MW208 | The High Velocity Funnel: Converting Agentic Intent into Revenue
Discover how AI search and agentic intent are transforming user journeys, website experiences, and conversion performance. Learn practical strategies to reduce friction, improve UX, and turn higher intent visitors into revenue.
May 27 2026
MW206: Performance Creative 3.0 - Using AI to Scale Influence, Not Just Assets.
Performance creative is evolving fast. Watch our 30-minute masterclass to learn how leading organisations are using AI to produce creative at scale, balance platform strategy, and drive measurable impact in an attention-scarce world.