MW124 | The Google Ads Evolution: How to Drive Creative Intelligence

The power and importance of creative within Google Ads is only set to increase, alongside the use of smart automation that is now at the heart of all thing's performance marketing. This has been clear and apparent through recent examples such as the now complete roll-out of responsive search ads becoming the core ad type through search, and the imminent full auto-upgrade roll-out of Performance Max. Join our experts to improve your campaign performance as they discuss the role creative intelligence plays in enabling you to adapt and grow your business, the mandatory auto-generated content in PMax, Ad Rank factors, and creative best practices for ad formats within when Google will use to mix and match your content.

 

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