September 16 2022

MW127 | Create Engaging Video Content In All The Right Places

Video has become vital across every platform and channel. Audiences are spending an average of 19 hours a week watching videos online. Ignoring video marketing is no longer an option for brands who want to excel. Video content is interchangeable across platforms and formatting your video for specific platform needs can make or break performance. Setting out a strategy will help define your audience, how they consume video and what types of video they react to best. Join our experts as they discuss a variety of video formats to revolutionise how you connect and convert users and how to build content depending on what your goal, platform and audience is.


Podcast above not working? Click to listen on Apple Podcasts and Spotify

You may also like …

April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.