MW129 | Product Feed Optimisation: Empowering Brands Across All eCommerce Channels

The quality of your eCommerce advertising campaign is only as good as the information you provide to your potential customers. Feed marketing solutions such as Data Feed Watch are able to offer and combine best in class data transformation with support & advice, that empowers merchants and agencies to succeed on all eCommerce channels. In this digital masterclass, our experts alongside Data Feed Watch will be defining the role of a product feed, while identifying the key feed optimisation techniques through attribute optimization, connecting custom labels with business intelligence data and also looking at how tools such as Google trends can inform feed management and strategy.

 

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