November 02 2022
MW131 | Google Analytics 4: Transition Now or Lose Your Historic Tracking
Google Analytics 4 has been marked as the "new generation" of Google Analytics. Creating a hybrid of web and app data presents a new way of reporting that's quite different from Universal Analytics’ reports.
Without a modern measurement solution, you will miss essential insights that can impact your business. Now is the time to make Google Analytics 4 your cross-platform Analytics solution before the deadline and you lose historical data.
In this digital masterclass our experts will discuss:
- What is Google Analytics 4 and why is it important?
- Just how different is it to Universal Analytics?
- With all these differences, what impact is this going to have on our data?
- Are there any actions we should be taking now?
- What is the biggest things to be looking out for as marketers within GA4?
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
April 04 2025
MW177 | SEO Tech Mastery - Optimising Your Digital Infrastructure
During our recent presentation, we explored several pivotal aspects of Technical SEO to enhance your website's performance and user experience.
February 28 2025
MW176 | SEO Unlocked : Stay on top, now and into the future
In today's rapidly evolving digital landscape, SEO remains a pivotal force driving visibility, traffic, and business growth. As search engines and algorithms become increasingly sophisticated, maintaining a competitive edge demands more than foundational knowledge.
In today’s fast-moving digital landscape, SEO remains a critical driver of visibility, traffic, and business growth. But as search engines evolve and algorithms become more sophisticated, staying ahead requires more than just the basics.
Join us for this 30-minute masterclass where we’ll break down the four key pillars of SEO—Technical, Onsite/Content, Offsite, and Advancement. Our experts will share actionable insights, real-world examples, and the latest trends shaping the future of search.
We’ll also explore how SEO is evolving and what you need to do to maintain a competitive edge, ensuring your strategy remains effective both now and in the future. Whether you’re looking to refine your approach or future-proof your digital presence, this session will equip you with the knowledge and tools to stay on top.
Let’s unlock the full potential of SEO - starting now.