November 16 2022

MW133 | Mediaworks Digital Masterclass: The B2B Buying Landscape: What Can Marketers learn from E-Tailers?

B2B market has historically been very different to the B2C retail market. In recent years however, forward-thinking B2B sellers who adopting progressive techniques from their consumer-focused peers. As B2B buyers behaviours change – in the number of purchasing decision makers and buyer journeys – the need to evolve and match the needs of the current B2B landscape is critical when not leaving money on the table. In this digital masterclass, Internet & digitalisation entrepreneur, Andy Scothern, Founder of eCommon Sense joins Mediaworks to discuss where classic demand gen approaches fail and why they may be limiting your teams’ actual revenue potential. We’ll discuss the role of sales channels and personalisation in B2B purchases, how to maximise lifetime value through existing customer data and what insight we can take to drive new customer acquisition.


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