January 11 2023
MW135 | Now That’s What I Call Christmas…Adverts 2022
This is the time of year when the biggest brands compete to stand out on the run-up to Christmas.
Holiday campaigns this year have the challenge of finding a relatable place amongst the cost-of-living crisis that is being faced by consumers this festive period. Brands need to be smart, thinking about inspiration and helping communities compared to the usual Christmas ad ‘norm’.
Our panel of experts unite to discuss their favourite festive ads of 2022. They will share their thoughts and breakdown what has or hasn’t worked and the elements of great storytelling to win positivity this Christmas.
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
July 15 2026
MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control
See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.
July 01 2026
MW210 | Why 85% of Marketing Campaigns Fail
Watch our recent masterclass on joined-up campaign planning. Learn how to connect audience, message and channels to turn scattered marketing activity into measurable demand.

