January 11 2023

MW135 | Now That’s What I Call Christmas…Adverts 2022

This is the time of year when the biggest brands compete to stand out on the run-up to Christmas. Holiday campaigns this year have the challenge of finding a relatable place amongst the cost-of-living crisis that is being faced by consumers this festive period. Brands need to be smart, thinking about inspiration and helping communities compared to the usual Christmas ad ‘norm’. Our panel of experts unite to discuss their favourite festive ads of 2022. They will share their thoughts and breakdown what has or hasn’t worked and the elements of great storytelling to win positivity this Christmas.

 

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