January 17 2023
MW136 | 5 Recession Busting Marketing Trends For 2023
As we enter 2023 with the UK in an economic recession, almost all organisations face the challenge of building plans that will react, pivot, and overcome the unique challenges they face.
Whilst many businesses are tempted to cut marketing costs in a recession, initial research indicates that most C Suite Executives are aware that companies that bounce back in a stronger position from previous recessions have not cut their marketing spend, and in fact increased it to suit the context of the unique trends of the time.
In this digital masterclass, our experts will explore the key marketing trends to consider in your 2023 strategy, helping you to inspect how you may need to react to changing trends and reallocate your marketing budget to reflect the new economic context in which we are operating in and emerge from 2023 with a far greater market share.
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
August 08 2025
MW186 | Design to Dominate: Turning User Experience into Conversions
In this episode of our Paid Media Masterclass series, we unpack the real impact of design on website performance.
July 25 2025
MW185 | Performance Unleashed: Mastering AI to Supercharge Paid Media Results
In this episode of our Paid Media Masterclass series, we unpack the real impact of AI on paid media.