February 08 2023
MW139 | Chat GPT: Is It Worth the Hype?
Since its launch by OpenAI in November 2022, ChatGPT has dominated the tech media headlines. The multi-talented chatbot has the ability to write code, generate reports, translate content into different languages and answer a wide range of questions. Short of juggling, its reported talents know no ends, seemingly providing users with a tool to complete hour long tasks in minutes – but is it really worth the hype, or is it just a case of the emperor's new clothes?
Strap yourself in as our Mediaworks panellists discuss the origins of ChatGPT, debate its real-life uses and discuss whether this is the next stage of virtual assistants or we’ve just launched Skynet!
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May 27 2026
MW206: Performance Creative 3.0 - Using AI to Scale Influence, Not Just Assets.
Performance creative is evolving fast. Watch our 30-minute masterclass to learn how leading organisations are using AI to produce creative at scale, balance platform strategy, and drive measurable impact in an attention-scarce world.