February 08 2023
MW139 | Chat GPT: Is It Worth the Hype?
Since its launch by OpenAI in November 2022, ChatGPT has dominated the tech media headlines. The multi-talented chatbot has the ability to write code, generate reports, translate content into different languages and answer a wide range of questions. Short of juggling, its reported talents know no ends, seemingly providing users with a tool to complete hour long tasks in minutes – but is it really worth the hype, or is it just a case of the emperor's new clothes?
Strap yourself in as our Mediaworks panellists discuss the origins of ChatGPT, debate its real-life uses and discuss whether this is the next stage of virtual assistants or we’ve just launched Skynet!
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
October 27 2025
MW192 | Data-Driven Growth: Measuring What Matters to Prove ROI
Watch our on-demand masterclass to learn how to rebuild trust in your marketing data, improve ROI, and access a free digital performance audit.
October 02 2025
MW191 | AI & Black Friday: Smarter Strategies for Peak Retail Performance
Watch our Black Friday Masterclass to learn smarter AI-powered strategies for peak retail performance, from managing early discovery and extended promotions to optimising creative, bidding, feeds, and checkout for maximum conversions.

