February 21 2023

MW141 | Countdown to Marketing Effectiveness: The Science of Segmentation and Targeting.

Aggregating your prospective buyer types into groups of segments with common needs and traits offers marketers the opportunity to better communicate the value of their products and services to each group, increasing customer acquisition and market share. Navigating the increase in dataflows and touchpoints generated from increased platforms and devices to identify significant segments can be challenging. Accurately identifying segments in your market or category can be the difference between achieving sustained growth as a business through a competitive advantage or falling behind. Join our marketing analysts to discuss their approach and methodologies for building effective target audience segments to optimise your targeting and personalised communications.


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In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
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MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.