March 07 2023

MW143 | Countdown to Marketing Effectiveness: Masters of Budget Setting

The success and impact of the greatest marketing functions isn’t all about strategy. It's also executing and maximising the impact of your budget - achieving your organisations objectives, by choosing the most cost-effective and impactful options for your company. Tracking your budget’s impact against your goals and allocating where appropriate is key for balancing budgets on a regional, national, and global level. In this episode, we’re here to discuss the considerations we believe results in an effective allocation of marketing budget. We believe setting effective and informed budgets is critical for delivering on long-term and short-term goals. Podcast above not working? Click to listen on Apple Podcasts and Spotify

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April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.