March 21 2023
MW145 | Countdown to Marketing Effectiveness: Marketing According to Your Brand Size and Share
The most effective way for a company to increase its market share is to create an integrated strategy for marketing and branding. However, not all companies start with equal market share and brand equity.
Strategies and tactics of new entrants, challenger brands, brands in decline or market leading brands all differ and the effectiveness of their efforts can be impacted by market dynamics, competitor activity and share of voice. To forge your path to market leader, a business must be consistently monitor, reacting and evolving your position within your industry.
In this masterclass, our expert panellists will explore the evidence for which factors influence market dominance most, and how discuss how every business can take inspiration from the most innovative leaders in a range of market positions and sectors.
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MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control
See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.