March 21 2023

MW145 | Countdown to Marketing Effectiveness: Marketing According to Your Brand Size and Share

 The most effective way for a company to increase its market share is to create an integrated strategy for marketing and branding. However, not all companies start with equal market share and brand equity.  Strategies and tactics of new entrants, challenger brands, brands in decline or market leading brands all differ and the effectiveness of their efforts can be impacted by market dynamics, competitor activity and share of voice. To forge your path to market leader, a business must be consistently monitor, reacting and evolving your position within your industry.  In this masterclass, our expert panellists will explore the evidence for which factors influence market dominance most, and how discuss how every business can take inspiration from the most innovative leaders in a range of market positions and sectors.   Podcast above not working? Click to listen on Apple Podcasts and Spotify

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April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.