March 21 2023
MW145 | Countdown to Marketing Effectiveness: Marketing According to Your Brand Size and Share
The most effective way for a company to increase its market share is to create an integrated strategy for marketing and branding. However, not all companies start with equal market share and brand equity.
Strategies and tactics of new entrants, challenger brands, brands in decline or market leading brands all differ and the effectiveness of their efforts can be impacted by market dynamics, competitor activity and share of voice. To forge your path to market leader, a business must be consistently monitor, reacting and evolving your position within your industry.
In this masterclass, our expert panellists will explore the evidence for which factors influence market dominance most, and how discuss how every business can take inspiration from the most innovative leaders in a range of market positions and sectors.
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August 22 2025
MW187 | Mediaworks UX Masterclass: Lead Generation Unlocked
Watch our UX Masterclass on web forms to learn how to reduce friction, build trust, and boost conversions. Discover common mistakes, smart design fixes, and data-driven tactics to turn more visitors into customers.
August 08 2025
MW186 | Design to Dominate: Turning User Experience into Conversions
In this episode of our Paid Media Masterclass series, we unpack the real impact of design on website performance.