June 07 2023
MW151 | The AI Revolution: Unveiling the Future of SEO with Generative AI
Generative AI has the capability to revolutionise Search Engine Optimisation (SEO) by analysing vast amounts of user data, enabling advanced content generation, personalising search results, improving keyword research, and contributing to an enhanced user experience.
In this episode, we explore the vast opportunities, short term challenges, and potential pitfalls of leveraging generative AI in the dynamic world of SEO.
We delve into the ethical implications of AI-powered SEO, discussing topics such as bias in algorithms and the importance of human oversight.
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August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.