July 05 2023

MW152 | GA4 Independence Day: Unveiling The Future of Analytics

Listen to the Mediaworks Masterclass as we celebrate GA4 Independence Day, our expert panellists share their experiences and insights on supporting clients switch from Universal Analytics to Google Analytics 4. We’ll discuss the pros and cons of GA4, along with invaluable hacks and watch outs for SEO, organic tracking, paid campaigns, affiliate campaigns, Google Ads, and campaign tracking. We’ll explore the integrations of GA4 with other Google tools and find out more about AI-based predictive data, privacy-first tracking models. Uncover the power of new features like funnel and path analysis, segment overlap, and cohort analysis and get ready to embrace the future of analytics!
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April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.