July 05 2023
MW152 | GA4 Independence Day: Unveiling The Future of Analytics
Listen to the Mediaworks Masterclass as we celebrate GA4 Independence Day, our expert panellists share their experiences and insights on supporting clients switch from Universal Analytics to Google Analytics 4.
We’ll discuss the pros and cons of GA4, along with invaluable hacks and watch outs for SEO, organic tracking, paid campaigns, affiliate campaigns, Google Ads, and campaign tracking.
We’ll explore the integrations of GA4 with other Google tools and find out more about AI-based predictive data, privacy-first tracking models. Uncover the power of new features like funnel and path analysis, segment overlap, and cohort analysis and get ready to embrace the future of analytics!
You may also like …
July 01 2026
MW210 | Why 85% of Marketing Campaigns Fail
Watch our recent masterclass on joined-up campaign planning. Learn how to connect audience, message and channels to turn scattered marketing activity into measurable demand.
June 17 2026
Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve
Discover why residents still pick up the phone and how digital self service helps housing providers cut avoidable demand, improve tenant satisfaction and ease pressure on contact centres.