October 17 2023

MW158 | The Art and Science of Website Excellence

Your website is more than just a digital platform; it serves as the cornerstone of communications with all of your stakeholders. In today's increasingly specialised digital environment, it easy for businesses and marketers to overlook key opportunities that could enhance their website's impact on their market. In this Mediaworks Digital Masterclass, we've gathered a panel of experts specialising in website architecture, design, public relations, conversion rate optimisation and search engine optimisation. They'll discuss various aspects of website optimisation, such as fine-tuning both on-page and off-page content for both transactional and informational searches, strategic structuring of your website architecture to set you apart from competitors, capitalising on crucial categories ahead of seasonal peaks, and more. Tune in and discover how to elevate your website's performance and make it best in class and in market. Podcast above not working? Click to listen on Apple Podcasts and Spotify

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April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.