MW160 | Google Performance Max: A Guide for B2B Marketers

When Google launched Performance Max in 2022, the technology giants primary focus was on educating and increasing adoption of ecommerce marketers.

B2B marketers weren’t nearly as broadly impacted by the move to Performance Max, since their old campaign structures remained unchanged.

As Google moves towards machine learning and AI-driven technologies however, B2B marketers need to understand the benefits of adopting the automated the targeting and delivery campaign management platform to prepare for the future.

In this Mediaworks Masterclass, our panellists will discuss their views on best practices and benefits for B2B marketers, including optimising algorithms and harnessing first-party data.

Learn how to stay ahead in the evolving B2B marketing landscape by understanding the pivotal role Google Performance Max could play for your marketing programmes and ensure your strategy remains competitive and effective.