April 29 2024
MW166 | Rank & Rise: How To Elevate Your SEO Strategy
In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI.
We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T.
Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
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August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.