MW188 | Mediaworks Masterclass: Turning Browsers into Buyers

Watch: Turning Browsers into Buyers – Optimising Product Pages for Conversion

Your product pages are more than digital shop windows, they’re the make-or-break moment in every customer journey. In this Mediaworks UX Masterclass, we explored how small changes to design, content, and checkout flow can have a huge impact on conversions.

From building trust with reviews and transparent pricing to creating seamless mobile journeys and friction-free checkouts, our experts discussed practical ways to turn browsing into buying.

What we discussed:

✅ The hidden barriers that cause shoppers to abandon product pages
✅ How to use visuals, reviews, and urgency cues to build trust
✅ Why mobile-first CTAs and sticky buttons drive more sales
✅ Best practices for transparent pricing and delivery info
✅ Checkout pitfalls to avoid (and how to fix them fast)
✅ Three quick user experience wins to boost conversions ahead of peak seasons

🎥 Watch the full session below and discover how to transform your product pages into conversion powerhouses.

If you’d like a free one-to-one UX consultation to discuss your websites performance, email mark.robinson@mediaworks.co.uk and we can book you in. Our team can review your digital experience, diagnose key friction points, identify the biggest wins and provide 3 tailored recommendations you can implement immediately to elevate overall performance and drive lead generation.