October 27 2025
MW192 | Data-Driven Growth: Measuring What Matters to Prove ROI
James Johnstone, Eve Monaghan and David Norris presented the latest masterclass on data-driven growth.
Watch: Data-Driven Growth: Measuring What Matters to Prove ROI
Marketing budgets are under greater scrutiny than ever, yet almost 50% of marketing data is inaccurate or incomplete. This leads to wasted spend, poor decision-making, and reduced visibility across channels.
This recorded masterclass reveals how to regain full confidence in your data and turn insight into measurable growth.
What You Will Learn
You will discover how to:
✅ Build a trusted measurement framework so every click, lead, and conversion is accurately tracked
✅ Connect and centralise data sources to create a single source of truth
✅ Turn data insights into action that improves ROI and demonstrates marketing impact to leadership
Who Should Watch
This session is built for:
Marketing leaders who need to prove ROI
Digital and performance teams focused on growth
Data and analytics professionals responsible for accurate reporting
If you are accountable for results or reporting, this recording will be highly valuable to you.
If you’d like a free measurement audit or dashboard demo to identify data gaps, email info@mediaworks.co.uk and we will book you in.
