MW204: SEO Without Clicks - Winning in AI-Driven Search

Watch our 30-minute masterclass exploring how search is evolving beyond clicks. In 2026, users are increasingly finding answers directly on the results page or through AI-generated responses, reducing the role of traditional website visits.

Join us to understand how brands can maintain visibility, influence, and performance in an AI-driven search landscape.

What this session covers:

• How AI Overviews and large language model (LLM) chatbots are reshaping search behaviour and redistributing organic traffic.

• What “SEO without clicks” means and why visibility now extends beyond website traffic.

• Where organic traffic is shifting, and what the latest data reveals about the scale of change.

• How leading organisations are adapting their SEO strategies to remain visible in both traditional and AI-driven search environments.

• Practical approaches to increasing your chances of being cited and surfaced in AI-generated responses.

Key takeaways:

After watching, you will be able to:

• Understand where organic traffic is going and how to adapt your SEO strategy accordingly.

• Apply strategies used by leading organisations to maintain visibility as clicks decline.

• Increase your brand’s chances of appearing in both traditional search results and AI-generated answers.

• Take practical steps to strengthen visibility, influence, and performance in an AI-driven search landscape.