MW205: Websites That Perform in the Age of AI: Designing Experiences for Users and LLMs

Watch our 30-minute masterclass exploring how website design and development are evolving in the age of AI. Today’s websites are no longer built for a single audience. Alongside end users, they must also support content teams and the large language models (LLMs) that now interpret, summarise, and surface information in new ways.

Join us to understand how leading organisations are adapting their digital experiences to remain discoverable, usable, and effective for multiple audiences in a rapidly changing landscape.

What this session covers:

• How website design is shifting to meet the needs of end users, internal content teams, and LLMs.

• What it means to create digital experiences that perform across multiple audiences and touchpoints.

• How to structure websites and content so they support usability, discoverability, and AI interpretation.

• How leading organisations are evolving their design and development approaches to create more adaptable digital experiences.

• How AI-assisted content management can help marketing teams create and maintain high-performing websites more efficiently.

Key takeaways:

After watching, you will be able to:

• Understand what it means to design digital experiences for users, content teams, and LLMs.

• Structure websites and content in ways that support user needs, discoverability, and future AI-readiness.

• Develop and manage content in a way that supports performance today while remaining adaptable for the future.

• Identify practical actions to improve the effectiveness of your website immediately.