MW210 | Why 85% of Marketing Campaigns Fail

Watch our session exploring how joined-up campaign planning is reshaping demand generation, channel performance, and marketing ROI.

Find out how leading marketing teams are moving away from disconnected, channel-first activity to build campaigns that convert scattered output into measurable demand.

What this session covers:

• Why channel-first planning creates busy work that looks productive but never builds momentum.

• How connecting one audience, one problem and one core message gives every asset a clear job to do.

• Why disconnected paid, organic, email, SEO and sales follow-up activity pulls campaigns in different directions.

• How to build a practical framework across audience, message, content, channel mix and measurement.

• How turning one idea into connected activity across paid, organic, CRM, SEO and sales enablement drives demand.

Key takeaways:

After watching, you will be able to:

• Understand how channel-first planning limits campaign performance and demand generation.

• Identify where scattered activity may be creating disconnected channel performance rather than momentum.

• Map campaigns around a single audience, problem, message, offer and measurable outcome.

• Give every asset a defined job that moves your audience closer to action.

• Build a joined-up approach across paid, organic, CRM, SEO and sales enablement that supports ongoing demand growth.