MW212 | How to Get Your Brand Cited by AI

Watch our session on how Digital PR can help build the authority signals that influence whether your brand is found, understood, trusted and ultimately recommended by AI platforms and search engines.

Find out why AI answers are increasingly shaped by information from across the wider web, not just your own website, and how media coverage, expert commentary, original research and consistent third-party mentions can strengthen the evidence behind your brand.

What this session covers:

• Why being found is only the first step, and how Digital PR helps create relevant information about your brand across trusted third-party sources.

• How to move from being found to understood by building clear associations between your brand, your category, your audience, the problems you solve and the topics you have genuine expertise in.

• Why trust is built through independent evidence, including named experts, original data, relevant media coverage and repeated signals over time.

• Why Digital PR needs to move beyond isolated link-building campaigns towards consistently building authority around the topics your brand wants to own.

• How those signals come together to make your brand more likely to be recommended, included in relevant shortlists, associated with the right customer needs and compared with the right competitors.

Key takeaways:

After watching, you will be able to:

• Understand how AI platforms use brand-owned content, third-party coverage and wider web sources to form answers and recommendations.

• Define the topics, audiences, customer needs and areas of expertise you want your brand to be known for.

• Use expert commentary, original research and relevant coverage to create credible evidence around those topics.

• Measure AI visibility as a pattern over time by testing consistent customer questions, reviewing how your brand is described and comparing performance against competitors.

• Build a Digital PR strategy that focuses on what your brand should be known for, proves that expertise credibly and reinforces it consistently over time.