MW 213: The Website of the Future: How AI Is Changing Web Design and Development

Watch our session on how AI is changing the way websites are designed, built and experienced, and what that means for your next build.

Find out why the real shift isn't a single new feature, but a change in the whole process. AI is speeding up design, changing how developers work and adapting what users see in real time. At the same time, AI agents completing tasks on a user's behalf raise a genuine question about whether the website is still the front door it used to be.

What this session covers:

• Where AI-enhanced design tools are already speeding up the build process, and where experienced human judgement is still needed.

• The real capabilities and limitations of vibe coding, so you can separate genuine progress from hype before you brief your next project.

• How adaptive and personalised journeys are changing what "good UX" means when no two visitors see quite the same site.

• What it means for your website as AI agents increasingly complete tasks on a user's behalf.

• How to future-proof your next build against where design, development and user behaviour are heading.

Key Takeways

After watching you will be able to:

• Understand what AI is genuinely changing across web design, development and user experience, and what still needs experienced hands.

• Identify where AI-enhanced design tools can speed up your build process, and where human judgement remains essential.

• Evaluate vibe coding claims by understanding its real capabilities and limitations before you brief your next project.

• Assess how adaptive and personalised journeys are changing what "good UX" means, and what that asks of your website strategy.

• Plan for a future where AI agents complete more tasks on a user's behalf, so your next build stays relevant as user behaviour changes.