MW 214: How to Get AI To Recommend You: SEO Content & Technical

Watch Part 2 of our series on how to get your brand cited by AI, covering the onsite content and technical foundations that decide whether AI platforms can find, understand and trust your website.

Being cited by AI comes down to three things: what's said about your brand elsewhere (offsite), what's on your website (onsite content), and whether AI can find, read and trust it (technical). Part 1 covered offsite and how Digital PR builds the authority signals AI platforms look for. In Part 2, we turn to the other two pillars. Strong offsite authority only gets you so far if your content isn't structured for AI to understand, or your technical foundations aren't solid enough for AI to trust what it finds.

What this session covers:

• How information density, clear answer blocks and content structure affect whether AI can extract and cite what you've written.

• Which technical factors act as the entry fee for AI visibility, and why sites that miss them are rarely considered at all.

• How to check where your site currently stands on the technical signals AI looks for.

• How onsite content and technical health combine with offsite authority to build a brand AI consistently recommends.

Key takeaways

After watching you will be able to:

• Structure content so AI platforms can extract clear, citable answers from it.

• Identify the technical signals AI checks before it trusts your site, and spot where yours falls short.

• Prioritise the onsite and technical fixes that will make the biggest difference to your AI visibility.

• Connect all three pillars into one approach, so your offsite, onsite and technical work support each other.