Hunt the Great North Snowdogs with our paw-some app!

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The trail is set and over 50 Snowdogs are ready to be found around the North East. Decorated by local artists and sponsored by local businesses, the Snowdogs are based on the iconic animation, The Snowman and the Snowdog.

The doggies are on show for 10 weeks from the 19th September onwards. So, with no time to lose, start sniffing them out!

Digging out every doggy might seem like a tough task, but don’t worry! Mediaworks has worked in collaboration with St Oswald’s Children’s Hospice to design an app that lets you track and log each and every Snowdog you find. Plus, you can win exclusive offers and vouchers from the businesses that have sponsored the Snowdogs.

We’re very proud of the finished product, and hope you’ll love it too. Simply download the dog-tastic app to your mobile device and you’ll see the full trail, be able to log each one you’ve found and score points!

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How to use the app


With a map of the entire North East, you’ll be able to seek out artistic talent across some of the region’s most beautiful locations. Discover where the dogs are by picking out the pups using the map or the dog trail list and get out there to find them.

There are codes on the plinths near each dog — enter them in the app to ‘unlock’ your dog. You’ll get to see a little more information about its design and also potentially unlock some offers from the dog’s sponsors. You can also share your discovery to show off your canine capturing prowess!

The app tracks your progress throughout so you and your Snowdog hunting buddies can see how you’re doing. You’ll also unlock trophies that contain great offers like 2 for 1 DFDS Amsterdam trips and clothing offers from Barbour. Not enough of a challenge? You can also seek out the little dogs around the region that have been designed by local schoolchildren.

Of course, this is all for a good cause! After the 10-week trail is complete, the Snowdog sculptures will be auctioned off to raise funds for St. Oswald’s Children’s Hospice.

Is your tail wagging with excitement? It’s time to get you and the family exploring. Start your Snowdog search by downloading our app today. For more information about The Great North Snowdogs, head to St Oswald’s website.

Alternatively, if you’re a business who needs a bespoke app developed to help you reach new audiences, get in touch to see how Mediaworks can help you create a class-leading multi-platform application. 


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