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April 16, 2020
Mediaworks Digital Drop-In Sessions Podcast MW007 | Marketing In A Crisis: Jazz and the Improvisation of Marketing Planning - Mediaworks
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Release date: 16th Apr 2020
Mediaworks CEO Brett Jacobson and Managing Partner Paul Mallett speak to Dr Noel Dennis, Principal Lecturer at Teesside University and professional jazz musician, about the dynamics of jazz improvisation, adapting the approach to strategic marketing, and how that can be applied to marketing through a crisis period such as COVID-19.
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