Mediaworks targets double digit expansion after rapid business growth - Mediaworks

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Mediaworks, the future-thinking digital marketing agency, has reported a 50% increase in monthly revenues over the last 12 months. The growth has positioned them to comfortably deliver more than £10m in revenue in the coming 12 months, despite continued economic uncertainty owing to the UK’s Covid-19 situation.

The business, which also has operations in Leeds, London and Edinburgh, as well as its Newcastle HQ, has added 44 staff across all divisions, bringing their headcount to 132 in the process.

Mediaworks has revealed its impressive performance off the back of its own brand relaunch today and founder and CEO, Brett Jacobson says the success of the last 12 months has helped crystalise why the agency has been able to grow so successfully through this period.

“It’d be an understatement to say 2020 was a worrying time for everyone,” said Jacobson. “However, in adversity we found our clear sense of purpose. We’ve been doing it for years, but it became very apparent in the last 12 months that the work we do enables clients to take ownership of their own futures. When people aren’t sure what’s round the corner in these uncertain times, we offer a very reassuring view of the digital opportunities ahead.

“From independent corner stores to High Street giants, the last 12 months has shown everyone that future business success is about having a positive digital presence. Our partners were all trying to figure out what their futures looked like and we had absolute clarity on the answers for them. We’d just never articulated that proposition externally. The rebrand is the time for us to take ownership of our own future and reflect far more accurately what this incredible team does day in, day out.”

He added: “This new positioning is the visual realisation of how we help positively secure our clients’ digital performance beyond today, combining data, tech, creativity and strategy, to allow them to own their future. This is our launchpad which gives us enormous confidence to plan aggressively for 2021”.

The rebrand, completed by the team’s own Leeds-based branding division, has manifested itself in the launch of the new website, at  www.mediaworks.co.uk, a project also internally developed and produced.

Through the last 12 months, Mediaworks has picked up national and international digital marketing briefs for the likes of Cath Kidston, Dune London, Johnson & Johnson, Miele and LADbible Group. Through acquisition, it added a dedicated brand development team to operations at the start of 2020 and launched its digital PR division at the end of the year, creating a full end-to-end digital service offering across marketing, branding, intelligence and experience.

Mediaworks have set their sights on creating a further 50 new roles this year, as well as firmly establishing themselves outside of their existing territories with new Manchester and Dublin offices in the pipeline.

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