News, Insights & Events

Data-driven attribution has emerged as the most popular attribution model for automated bidding in Google Ads. By crediting conversions to multiple touchpoints along a customer's journey, businesses can gain deeper insights into the channels and strategies that are delivering the most impact.

In today's fast-paced digital landscape, staying ahead of industry news, trends, and events is crucial for businesses seeking to establish themselves as thought leaders and gain visibility among their target audience.

Over the last couple of weeks, we have been talking all things TikTok!

With the meteoric growth of short-form video, brands are challenged to prioritise creativity more than ever to capture an audience’s attention. High-quality brand campaigns are critical, but emphasis is shifting towards the delivery of authentic and Lo-Fi relatable content.

Accrol Group Holdings PLC, a leading producer of toilet tissue, kitchen towel, facial tissue and wet wipes, has appointed leading marketing agency Mediaworks to transform its digital footprint.

Mediaworks, one of the UK’s largest independent digital marketing agencies, has promoted two of its long-standing directors to senior positions.