News, Insights & Events

Join us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark, the biggest industry trends that shaped the year, and the most significant headlines that made waves.

As Google continues to update its Search Quality Rater Guidelines during the mass adoption of AI’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators.

When Google launched Performance Max in 2022, the technology giants primary focus was on educating and increasing adoption of ecommerce marketers.

Welcome to our Halloween Edition of the Mediaworks Digital Masterclass where we’ll unmask the scariest marketing faux pas! Just like in the haunting tales of Halloween, these bone-chilling blunders become the stuff of nightmares, leaving indelible scars on the marketers involved.

Your website is more than just a digital platform; it serves as the cornerstone of communications with all of your stakeholders.

Join us for the 'Mediaworks Masterclass: Step Into Christmas,' your go-to seasonal podcast for actionable seasonal marketing insights. This week our expert panel have discussed the glittering opportunities of the festive season, explored the shifts they’re seeing in consumer buying behaviour, and shared their campaign advice for marketers looking to sleigh their way to success. This year tune in and master the art of making your marketing glitter and sparkle!