News, Insights & Events

January 15 2024

Data-Driven Storytelling: Why You Need Digital PR Link Building in Your SEO Strategy

Capturing your customer’s attention doesn’t have to be just onsite. PR link building can do plenty for your business’ perception and link profile.
December 12 2023

MW162 | 2023 Wrapped

Join us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark, the biggest industry trends that shaped the year, and the most significant headlines that made waves.
November 28 2023

MW161 | E-E-A-T, A Secret Sauce for Search Engine Optimisation

As Google continues to update its Search Quality Rater Guidelines during the mass adoption of AI’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators.
November 16 2023

MW160 | Google Performance Max: A Guide for B2B Marketers

When Google launched Performance Max in 2022, the technology giants primary focus was on educating and increasing adoption of ecommerce marketers.
November 01 2023

MW159 | Halloween Marketing Horrors!

Welcome to our Halloween Edition of the Mediaworks Digital Masterclass where we’ll unmask the scariest marketing faux pas! Just like in the haunting tales of Halloween, these bone-chilling blunders become the stuff of nightmares, leaving indelible scars on the marketers involved.
October 17 2023

MW158 | The Art and Science of Website Excellence

Your website is more than just a digital platform; it serves as the cornerstone of communications with all of your stakeholders.
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