A new identity for a leading global chemical manufacturer

THOR is a global specialist chemical manufacturer that supplies products like biocides, disinfectants, flame retardants, and ingredients for personal care, operating for over 65 years.

 
Their mission is “Creating lasting solutions that enable the extraordinary,” with a strong focus on innovation, sustainability, and integrity in both product development and how they serve customers worldwide.

THOR needed to update their brand to equip them for future global growth.

We worked with stakeholders from the Exec Board and global leads as well as customers to re-define the THOR brand, it’s vision and goals. Resulting in a new brand line – expect extraordinary.

We have rolled out the brand across a new multi-market website and full suite of marketing collateral.