Affiliate

Affiliate marketing allows affiliates to make a profit by marketing another company’s products. Navigate this exciting marketing technique with expert guidance from Mediaworks.

81%

of brands have adopted affiliate marketing

£9bn

is how much the affiliate marketing industry was worth in 2020, more than triple what it was 10 years ago

200%

increase in interest in affiliate marketing since 2015

16%

of online orders are generated through affiliate marketing

81%

of brands have adopted affiliate marketing

THE MISSION

Connect with publishers who best fit your brand values to gain access to their audience therefore increasing reach and brand awareness. Protect margins and maximise ROI by only paying for conversions at a pre-determined level.

Data

In the moments that matter

To rival competitors, you need to offer a competitive commission structure and be visible in the same spaces.

Using data allows us to recommend a commission structure in line with similar retailers in your sector. We can then identify and recruit publishers who have historically performed well for them. This results in a higher success rate in publisher acquisition and gives us strong foundations for a successful account.

As your account progresses, we will grow a pool of data related to your business. This data, combined with sector-specific data, is used to optimise the account. It powers who we work with, what type of campaigns are ran, and what offers are suited to which audiences. These learnings allow us to develop a strategy specifically for your business and help to grow the account with as little friction as possible.

Technology

Embrace technology

Using an affiliate network allows us to gain access to a range of technology. The most important is the tracking facility, which allows us to track custom data with minimum effort after set up. Unique links can be built through the platform’s link builder tool, allowing us to generate publisher-specific links with individual click parameters. The data gathered through tracking is used to populate a number of dynamic reports accessible on the platform.

Mass outreach is made simple through the newsletter function available in affiliate platforms. This allows us to contact every publisher on the program with one click.

Networks provide commission management tools which allow us to offer a different commission to different publishers without altering tracking. This is highly utilised when negotiating increased exposure opportunities with individual publishers. The same logic is applied to discount codes promoted through the platform. The technology available allows us to attribute codes to individual publishers, therefore tracking if a consumer came direct but used a publisher’s unique code.

Creativity

Grab the attention

Using an affiliate network allows us to gain access to a range of technology. The most important is the tracking facility, which allows us to track custom data with minimum effort after set up. Unique links can be built through the platform’s link builder tool, allowing us to generate publisher-specific links with individual click parameters. The data gathered through tracking is used to populate a number of dynamic reports accessible in the platform.

Mass outreach is made simple through the newsletter function available in affiliate platforms. This allows us to contact every publisher on the program with one click.

Networks provide commission management tools which allow us to offer a different commission to different publishers without altering tracking. This is highly utilised when negotiating increased exposure opportunities with individual publishers. The same logic is applied to discount codes promoted through the platform. The technology available allows us to attribute codes to individual publishers, therefore tracking if a consumer came direct but used a publisher’s unique code.

Strategy

Deliver objectives

Your marketing objective for the affiliate channel is initially used to develop an appropriate commission structure. This ensures your commission structure allows us to perform in a way that will best meet your objective. It is the backbone of our approach.

Your key target audiences combined with competitor data is used to develop a strategy and initial recruitment list. We will target a range of publishers whose content sits at different stages in the conversion funnel. Initial performance data will be looked at in comparison to competitors to highlight areas for improvement and gaps in the market.

Your internal calendar and our generic external calendar will feed into the strategy all year round in order to manipulate trends around key events. This allows us to find the best place to promote your offering at relevant times.

MISSIONS ACCOMPLISHED

Over the past 15 years, Mediaworks has successfully navigated missions for over 500 businesses in B2B and B2C markets across 100+ sectors, 30 countries, 5 continents, and 1 galaxy.

GET IN TOUCH

GET IN TOUCH

Interested in finding out more about how we deliver outstanding results? Speak to our experts today.