Driving Progress in Water Solutions

Water companies face unique challenges balancing sustainability and engagement. We create digital strategies that enhance customer experiences, communicate ESG commitments effectively, and deliver meaningful, lasting impact for your business and the communities you serve.

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Key Strategies for Elevating Digital Experiences in the Water Sector

Meeting Rising Customer Expectations:

Today’s customers compare their water providers to the seamless digital experiences offered by industries like banking and retail. We design intuitive platforms that prioritise customer-centricity, making it easy for users to manage accounts, access information, and self-serve, driving satisfaction and trust.

Streamlining Legacy Processes for Modern Efficiency:

Legacy platforms often hinder operational efficiency and customer experience. We help water companies streamline outdated processes with digital transformation strategies, enabling smoother workflows, reducing inefficiencies, and improving service delivery for both customers and internal teams.

Encouraging Behavioural Change for Water Conservation:

With climate change intensifying pressure on water resources, promoting water-saving behaviours is crucial. We craft engaging campaigns and tools that educate users, encourage sustainable practices, and nudge customers to play an active role in reducing water usage.

Adapting to Climate Demands and Infrastructure Challenges:

Adapting infrastructure to meet the demands of a changing climate requires forward-thinking strategies. We support you in leveraging digital tools to communicate plans, engage stakeholders, and build transparency around investment in infrastructure and sustainability initiatives.

Unlocking the Potential of Smart Meter Data:

The continued rollout of smart meters provides valuable insights, but fully harnessing this data is key. We help you turn data into actionable insights, be that the enablement of personalised customer experiences or regulatory compliance.

Delivering on ESG and Regulatory Commitments:

Environmental and social governance is at the forefront of customer and regulatory expectations during AMP8. We can support with the integration of ESG messaging into your digital presence, ensuring you communicate your commitments effectively while aligning your strategies to meet regulatory requirements and build public confidence.

Scottish Water

We worked with Scottish Water to give the Your Water, Your Life website the extra boost it needed to change customer behaviour.

Southern Water

Learn how we helped Southern Water’s clients save water through a sustainability-focused campaign.

Yorkshire Water

Yorkshire Water partnered with Mediaworks to transform its digital service offering and reduce call centre demand.

Portsmouth Water

Mediaworks created a new visual expression for Portsmouth Water, along with campaign guidelines and a full five-year media plan to assist with the programme, due to begin in the last quarter of 2024.

Stay ahead in the fast-paced Water sector with the latest insights from the Oxford Economics Report. Discover key trends, evolving consumer priorities, and emerging opportunities shaping the industry—essential reading for professionals looking to drive growth and stay competitive.

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Walking for Water challenge, sponsored by Mediaworks.

The team trekked the iconic Roman wall over three demanding days starting on Friday, May 17th, experiencing breathtaking landscapes, historic landmarks, and diverse wildlife.

Find out more

Walking for Water challenge, sponsored by Mediaworks.

The team trekked the iconic Roman wall over three demanding days starting on Friday, May 17th, experiencing breathtaking landscapes, historic landmarks, and diverse wildlife.

Find out more

“We extend our gratitude to Mediaworks for their sponsorship of this impactful event and moreover for joining us on the hike of a lifetime. Starting out as a conversation and bringing the event to life truly brings the meaning of partnership to life. Together businesses can make a difference with a clear vision, shared values and a determination to change lives”.

Jennie Collingwood - Head of Corporate Affairs Northumbrian Water Group

Frequently Asked Questions

How can Mediaworks help me navigate a lack of customer trust?

It’s important that you use your digital experience to communicate with honesty and transparency. Using blogs, videos and your social media channels, for example, can provide informative content that helps to educate customers and keep them in the loop of what your company is doing.

Why is it important to streamline digital experiences?

Streamlining your digital experiences makes it much easier for customers to manage their accounts, give feedback, find help and advice and get in touch in a single place, improving their overall experience and helping you to be more efficient.

When working with us, we’ll optimise all channels – online, on mobile so that your customers can have a simplified, exceptional digital experience.

How can social media fit into my digital strategy?

Water companies serve a lot, sometimes millions, of customers – social media acts as an effective bridge between you and them. This can help you speak more directly and offer an easily accessible resource of advice, information and news.

Why is personalisation important in my strategy?

Water companies serve a huge variety of customers across large areas, so using data to create personalised messaging allows you to speak to different customer priorities and localise messaging to specific areas. This can in turn help to build a stronger sense of community and pride in the local area.