News, Insights & Events

In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.

Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.

Discover how automation and AI are revolutionising bid management and campaign optimisation, enabling marketers to achieve superior performance and efficiency.

Join Mediaworks' Head of Video Dan Major to uncover how blending storytelling with data-driven strategies can captivate your audience, elevate your brand, and achieve your marketing goals.

Join our experts to align UX design with business objectives, foster cross-team collaboration, and maintain data privacy compliance.

In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.