News, Insights & Events

Listen to the Mediaworks Masterclass as we celebrate GA4 Independence Day, our expert panellists share their experiences and insights on supporting clients switch from Universal Analytics to Google Analytics 4.

Generative AI has the capability to revolutionise Search Engine Optimisation (SEO) by analysing vast amounts of user data, enabling advanced content generation, personalising search results, improving keyword research, and contributing to an enhanced user experience.

Data-driven attribution has emerged as the most popular attribution model for automated bidding in Google Ads. By crediting conversions to multiple touchpoints along a customer's journey, businesses can gain deeper insights into the channels and strategies that are delivering the most impact.

In today's fast-paced digital landscape, staying ahead of industry news, trends, and events is crucial for businesses seeking to establish themselves as thought leaders and gain visibility among their target audience.

Over the last couple of weeks, we have been talking all things TikTok!

With the meteoric growth of short-form video, brands are challenged to prioritise creativity more than ever to capture an audience’s attention. High-quality brand campaigns are critical, but emphasis is shifting towards the delivery of authentic and Lo-Fi relatable content.