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February 09 2026

MW200 | Personalisation Unlocked - A Roadmap to Audience Engagement

Rewatch our Mediaworks masterclass exploring personalisation and leveraging the Umbraco CMS to enhance the customer journey.
January 29 2026

AI Zeitgeist: How AI is redefining the rules of marketing and user experience

AI is no longer “emerging” in 2026. It is mainstream. In McKinsey’s global survey, 72% of respondents report AI adoption in their organisations, and 65% say their organisations are regularly using generative AI.
January 29 2026

How Share of Search (SoS) shows early signs of brand growth

In 2026, with increased pressure on marketing leaders to prove impact and spot shifts in demand ahead of competitors, share of search (SoS) has become a key strategic tool for anticipating market share changes and identifying future growth opportunities.
January 29 2026

Why creativity is the most powerful driver of performance

In 2026, performance marketing's success hinges on creative effectiveness, which has become a critical lever for improving efficiency, reducing waste, and driving meaningful growth.
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