October 29 2026
MW 216: Creative that stops the scroll
Discover how AI, platform choice and distinctive brand assets help create scroll-stopping ads that capture attention and improve campaign performance.
October 29 2026
Do ChatGPT Ads have a place in your media mix?
Do ChatGPT Ads deserve a place in your media mix? Explore where they fit, how to test them and how to measure their impact beyond last-click attribution.
October 29 2026
AI is building your customers' shortlists. Are you on them?
Is your brand on AI-generated customer shortlists? Learn how to audit your AI visibility and improve the content, reviews and PR shaping buying decisions.
October 29 2026
3 things October's GWI data tells marketers about AI, podcasts and trust
Four in ten UK consumers now turn to AI to answer questions and research information, yet only one in eight uses it to shop.
September 30 2026
MW 215: B2B Paid Social: What's working in 2026?
Five practical lessons from live B2B paid social campaigns, covering what's working across creative, targeting, platforms and budget.
September 30 2026
B2B Paid Social in 2026: What's Working | Mediaworks
Most of your B2B market isn't buying yet. See how paid social builds the shortlist, reaches buying committees and proves impact beyond clicks.