January 29 2026
AI Zeitgeist: How AI is redefining the rules of marketing and user experience
AI is no longer “emerging” in 2026. It is mainstream. In McKinsey’s global survey, 72% of respondents report AI adoption in their organisations, and 65% say their organisations are regularly using generative AI.
January 29 2026
How Share of Search (SoS) shows early signs of brand growth
In 2026, with increased pressure on marketing leaders to prove impact and spot shifts in demand ahead of competitors, share of search (SoS) has become a key strategic tool for anticipating market share changes and identifying future growth opportunities.
January 29 2026
Why creativity is the most powerful driver of performance
In 2026, performance marketing's success hinges on creative effectiveness, which has become a critical lever for improving efficiency, reducing waste, and driving meaningful growth.
January 29 2026
Leading in the Intelligence Age: What the KPMG Global Tech Report 2026 means for digital leaders
Mediaworks' key takeaways from the KPMG Global Tech Report 2026.
January 21 2026
Mediaworks Key Takeaways: Forrester 2026 Predictions for B2C Marketing, CX & Digital
Forrester’s 2026 Predictions highlights a shift from channel innovation to responsible deployment of media, data and technology. Here are Mediaworks’ key takeaways.
January 16 2026
MW198 | The Future of Paid Search
Rewatch our Mediaworks masterclass exploring how paid search is transforming in 2026.