April 09 2020
Mediaworks Digital Drop-In Sessions Podcast MW004 | Marketing In A Crisis: Adapt your Marketing to Changing Customer Behaviours
Experts from Mediaworks drop in to discuss the impact search trends have had on industries since Covid-19 impacted daily living. The team also advise how best to adapt your marketing channels to suit the changing consumer behaviour online.
Brett is joined by experts from across the business as they share insight into Google's March search traffic report regarding key sectors such as legal, fashion, and retail. Other key topics discussed included the impact of COVID-19 on B2B marketing, the shift from pull to push marketing techniques, and why user generated content has never been more important for brands.
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November 13 2024
MW172 | LinkedIn Top Tips for 2025
This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement.
If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.