April 09 2020
Mediaworks Digital Drop-In Sessions Podcast MW004 | Marketing In A Crisis: Adapt your Marketing to Changing Customer Behaviours
Experts from Mediaworks drop in to discuss the impact search trends have had on industries since Covid-19 impacted daily living. The team also advise how best to adapt your marketing channels to suit the changing consumer behaviour online.
Brett is joined by experts from across the business as they share insight into Google's March search traffic report regarding key sectors such as legal, fashion, and retail. Other key topics discussed included the impact of COVID-19 on B2B marketing, the shift from pull to push marketing techniques, and why user generated content has never been more important for brands.
Podcast above not working? Click to listen on Apple Podcasts and Spotify:
You may also like …
March 25 2026
MW204: SEO Without Clicks - Winning in AI-Driven Search
SEO masterclass exploring how AI-driven search and zero-click results are reshaping organic visibility. Learn how to adapt your SEO strategy, maintain brand presence, and increase visibility across AI-generated answers and traditional search.
March 18 2026
MW203: The Creative Edge in AI Driven Performance
Creative-focused masterclass exploring how AI-driven platforms are reshaping paid media performance in 2026. Learn how to structure and optimise creative to improve efficiency, scale campaigns, and drive stronger CPA and ROAS across paid search, paid social, and Performance Max.