April 09 2020
Mediaworks Digital Drop-In Sessions Podcast MW004 | Marketing In A Crisis: Adapt your Marketing to Changing Customer Behaviours
Experts from Mediaworks drop in to discuss the impact search trends have had on industries since Covid-19 impacted daily living. The team also advise how best to adapt your marketing channels to suit the changing consumer behaviour online.
Brett is joined by experts from across the business as they share insight into Google's March search traffic report regarding key sectors such as legal, fashion, and retail. Other key topics discussed included the impact of COVID-19 on B2B marketing, the shift from pull to push marketing techniques, and why user generated content has never been more important for brands.
Podcast above not working? Click to listen on Apple Podcasts and Spotify:
You may also like …
July 15 2026
MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control
See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.
July 01 2026
MW210 | Why 85% of Marketing Campaigns Fail
Watch our recent masterclass on joined-up campaign planning. Learn how to connect audience, message and channels to turn scattered marketing activity into measurable demand.