April 09 2020

Mediaworks Digital Drop-In Sessions Podcast MW004 | Marketing In A Crisis: Adapt your Marketing to Changing Customer Behaviours

Experts from Mediaworks drop in to discuss the impact search trends have had on industries since Covid-19 impacted daily living. The team also advise how best to adapt your marketing channels to suit the changing consumer behaviour online.

Brett is joined by experts from across the business as they share insight into Google's March search traffic report regarding key sectors such as legal, fashion, and retail. Other key topics discussed included the impact of COVID-19 on B2B marketing, the shift from pull to push marketing techniques, and why user generated content has never been more important for brands.

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