April 21 2020

Mediaworks Digital Drop-In Sessions Podcast MW009 | Marketing In A Crisis: Pivoting Your Paid Search, Social and Shopping Tactics

CEO, Brett Jacobson is joined by CTO, Daniel Hoggan and the PPC team in this service focused edition. The guys share up-to-date advice in pivoting your search ads, paid social media and shopping tactics, including:
  • Proactively managing Google & Bing shopping feeds
  • Tailoring ad content and budget across new and existing social channels
  • Trialling generic product keyword targets 
  • Adjusting your target return on investment
 

Ben Homer, James Johnstone and Tom Chandler from the PPC team also answer live questions on engagement rates across paid channels and conversion rates across industries, during lockdown. Podcast above not working? Click to listen on Apple Podcasts and Spotify:  

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April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.