April 21 2020
Mediaworks Digital Drop-In Sessions Podcast MW009 | Marketing In A Crisis: Pivoting Your Paid Search, Social and Shopping Tactics
CEO, Brett Jacobson is joined by CTO, Daniel Hoggan and the PPC team in this service focused edition. The guys share up-to-date advice in pivoting your search ads, paid social media and shopping tactics, including:
- Proactively managing Google & Bing shopping feeds
- Tailoring ad content and budget across new and existing social channels
- Trialling generic product keyword targets
- Adjusting your target return on investment
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