April 21 2020
Mediaworks Digital Drop-In Sessions Podcast MW009 | Marketing In A Crisis: Pivoting Your Paid Search, Social and Shopping Tactics
CEO, Brett Jacobson is joined by CTO, Daniel Hoggan and the PPC team in this service focused edition. The guys share up-to-date advice in pivoting your search ads, paid social media and shopping tactics, including:
- Proactively managing Google & Bing shopping feeds
- Tailoring ad content and budget across new and existing social channels
- Trialling generic product keyword targets
- Adjusting your target return on investment
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MW168 | Clicks and Codes: Navigating Web Development and UX
Join our experts to align UX design with business objectives, foster cross-team collaboration, and maintain data privacy compliance.
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MW167 | Engage & Convert: The Art of Paid Social
In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.