April 21 2020

Mediaworks Digital Drop-In Sessions Podcast MW009 | Marketing In A Crisis: Pivoting Your Paid Search, Social and Shopping Tactics

CEO, Brett Jacobson is joined by CTO, Daniel Hoggan and the PPC team in this service focused edition. The guys share up-to-date advice in pivoting your search ads, paid social media and shopping tactics, including:
  • Proactively managing Google & Bing shopping feeds
  • Tailoring ad content and budget across new and existing social channels
  • Trialling generic product keyword targets 
  • Adjusting your target return on investment
 

Ben Homer, James Johnstone and Tom Chandler from the PPC team also answer live questions on engagement rates across paid channels and conversion rates across industries, during lockdown. Podcast above not working? Click to listen on Apple Podcasts and Spotify:  

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April 04 2025

MW177 | SEO Tech Mastery - Optimising Your Digital Infrastructure

During our recent presentation, we explored several pivotal aspects of Technical SEO to enhance your website's performance and user experience.
February 28 2025

MW176 | SEO Unlocked : Stay on top, now and into the future

In today's rapidly evolving digital landscape, SEO remains a pivotal force driving visibility, traffic, and business growth. As search engines and algorithms become increasingly sophisticated, maintaining a competitive edge demands more than foundational knowledge. In today’s fast-moving digital landscape, SEO remains a critical driver of visibility, traffic, and business growth. But as search engines evolve and algorithms become more sophisticated, staying ahead requires more than just the basics. Join us for this 30-minute masterclass where we’ll break down the four key pillars of SEO—Technical, Onsite/Content, Offsite, and Advancement. Our experts will share actionable insights, real-world examples, and the latest trends shaping the future of search. We’ll also explore how SEO is evolving and what you need to do to maintain a competitive edge, ensuring your strategy remains effective both now and in the future. Whether you’re looking to refine your approach or future-proof your digital presence, this session will equip you with the knowledge and tools to stay on top. Let’s unlock the full potential of SEO - starting now.