April 24 2020
Mediaworks Digital Drop-In Sessions Podcast MW011 | Marketing In A Crisis: Consumer Healthcare Sector
Mediaworks focus on trends impacting the consumer healthcare sector right now. The team are joined by special guest, Rebecca Osano, who draws on her roles working for GSK, Perrigo and Johnson & Johnson to discuss the influence of family messaging, building trust across your products and the importance of brand communications.
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MW210 | Why 85% of Marketing Campaigns Fail
Watch our recent masterclass on joined-up campaign planning. Learn how to connect audience, message and channels to turn scattered marketing activity into measurable demand.