July 07 2020
Mediaworks Digital Drop-In Sessions Podcast MW030 | How to Strike the Perfect Balance Between SEO and PPC
Our search engine optimisation, paid advertising, and insight specialists drop-in to debate how as marketers, we can ensure SEO and PPC work holistically to deliver the best performance and returns. The team discuss key similarities and differences businesses should consider between SEO and PPC, how can you strike the perfect balance between both approaches and when to consider cannibalisation?
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August 12 2026
MW212 | How to Get Your Brand Cited by AI
Learn how Digital PR, media coverage, backlinks, expert commentary and brand mentions can help your business build authority, improve AI visibility and earn more citations and recommendations.
July 15 2026
MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control
See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.