July 07 2020

Mediaworks Digital Drop-In Sessions Podcast MW030 | How to Strike the Perfect Balance Between SEO and PPC

Our search engine optimisation, paid advertising, and insight specialists drop-in to debate how as marketers, we can ensure SEO and PPC work holistically to deliver the best performance and returns. The team discuss key similarities and differences businesses should consider between SEO and PPC, how can you strike the perfect balance between both approaches and when to consider cannibalisation?

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November 07 2025

MW193 | How Agentic AI and Embedded Payments can drive growth

Join Mediaworks and Worldpay for a 30-minute masterclass on how agentic AI, smart data, and embedded payments can transform customer experience, boost acceptance rates, and drive growth in an AI-first world.
October 27 2025

MW192 | Data-Driven Growth: Measuring What Matters to Prove ROI

Watch our on-demand masterclass to learn how to rebuild trust in your marketing data, improve ROI, and access a free digital performance audit.