December 15 2020

MW053 | Creating Content That Converts

Content is at the core of every effective marketing campaign. Creating content that stands out with your audience, gets them engaged with your brand and cuts through the noise in a cluttered marketplace, can be the difference between your marketing programmes generating strong returns, or losing out to your competitors. Our panellists discuss what it takes to plan and execute content that grabs your audience’s attention and drives them to action. Podcast above not working? Click to listen on Apple Podcasts and Spotify:  

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MW203: The Creative Edge in AI Driven Performance

Creative-focused masterclass exploring how AI-driven platforms are reshaping paid media performance in 2026. Learn how to structure and optimise creative to improve efficiency, scale campaigns, and drive stronger CPA and ROAS across paid search, paid social, and Performance Max.