MW078 | Planning Website Re-launch Success: 5 Steps to Avoiding a Catastrophic Loss of Rankings

Too often, the mismanagement of a website’s migration results in a huge loss of rankings and traffic. This can have an irreversible impact on your business’ revenues. A straightforward and well-planned website migration plan is key to protecting your hard-earned domain authority and avoiding this potential damage to your rankings. Our panellists outline the five essential steps and processes to plan a safe and successful relaunch of your new site. We cover how to create and protect your platform in order to grow your search visibility, rankings, traffic, and future customer base.