MW086 | Forget Short Term Demand, Think Long Term Brand

In the market of B2B, focus on demand generation and sales initiatives can provide a surge in short-term sales for buyers in-market, but what about 95% of your target market currently out of the market? Can building your brand deliver long-term growth, influence your decision-makers and repeated exposure of your brand? In this digital masterclass, our brand experts discuss: • When to rethink your funnel and sales objectives • Why and when creative generates a competitive advantage for B2B brands • How to maximise your reach mostly against out-of-market buyers, not in-market buyers • What to do to ensure you’re first to mind when a buyers moves into the market Podcast above not working? Click to listen on Apple Podcasts and Spotify