October 19 2021

MW090 | Digital PR: Place Your Brand on the Largest Websites in the World

Digital PR is one of the most powerful marketing disciplines, combining the power of SEO practices with PR’s traditional approach to generating mass medias interest. 73% of adults use digital platforms to access news. Almost nine out of ten news outlets now share their stories across Apple News amid a growing trend in investment in digital platforms syndicating its content. Brands and business that understand how to successfully engage with the media to place highly authoritative content, will not only benefit from maximising brand awareness through trusted coverage, but will also profit from substantial increases their search visibility and drive significantly more traffic to your digital platforms. Our content and PR experts share their best practices on how any business can use digital PR to generate coverage across some of the biggest websites in the world such as the BBC, CNN, and Sky News. Podcast above not working? Click to listen on Apple Podcasts and Spotify

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MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.