February 28 2023
MW142 | Countdown to Marketing Effectiveness: The Long and Short of It. Invest in Long Term Gains or Unleash Short-Term Sales?
The impact of corporate short-termism has been the subject of ongoing debate amongst leaders in business for over 40 years.
Many argue that companies who use excessively short time horizons that place too much emphasis on annual, quarterly, monthly and weekly sales targets at the cost of long-term sustainable growth.
A campaign that drives volume in the short term is often deemed a success, but the most profitable campaigns are those that shift a prospects perceptions and salience – and it can take years to measure the impact of those effects.
In this digital masterclass, our brand and demand experts join forces to discuss when to balance small, short-term, rational, and tightly targeted campaigns with bigger, longer-term, emotional, and broad-reach brand building campaigns.
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
June 25 2024
MW168 | Clicks and Codes: Navigating Web Development and UX
Join our experts to align UX design with business objectives, foster cross-team collaboration, and maintain data privacy compliance.
May 21 2024
MW167 | Engage & Convert: The Art of Paid Social
In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.