February 28 2023
MW142 | Countdown to Marketing Effectiveness: The Long and Short of It. Invest in Long Term Gains or Unleash Short-Term Sales?
The impact of corporate short-termism has been the subject of ongoing debate amongst leaders in business for over 40 years.
Many argue that companies who use excessively short time horizons that place too much emphasis on annual, quarterly, monthly and weekly sales targets at the cost of long-term sustainable growth.
A campaign that drives volume in the short term is often deemed a success, but the most profitable campaigns are those that shift a prospects perceptions and salience – and it can take years to measure the impact of those effects.
In this digital masterclass, our brand and demand experts join forces to discuss when to balance small, short-term, rational, and tightly targeted campaigns with bigger, longer-term, emotional, and broad-reach brand building campaigns.
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
October 02 2025
MW191 | AI & Black Friday: Smarter Strategies for Peak Retail Performance
Watch our Black Friday Masterclass to learn smarter AI-powered strategies for peak retail performance, from managing early discovery and extended promotions to optimising creative, bidding, feeds, and checkout for maximum conversions.
September 19 2025
MW190 | Mediaworks Masterclass: AI Powered Website Growth
Watch the replay of our AI Powered Website Growth masterclass and discover how AI is reshaping user behaviour, boosting site performance, and driving conversions with practical, no-gimmick strategies.