March 29 2023
MW146 | Supercharge Your Tik Tok Strategy
Tik Tok is not just shaping a generation of social consumers, it’s also combining the worlds of community, commerce, and entertainment. Marketers have the opportunity to reach new target audiences with entertaining creative and authentic interactions that can turn hearts and minds into likes, shares and, ultimately, conversions.
In this masterclass, our panellists will share their tips and tricks to create an effective Tik Tok strategy that engages new audiences. They explore how a platform can be used to boost product discovery, building an always-on brand approach, and maximising conversions to supercharge your social performance.
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August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.